Find Web Developers
Find Web Developers

Productive Web Design for Your Business

August 18th, 2018

Any business looking for a web designer will find there is a wide range of web development companies providing website development services. Simply go to your favourite search engine (Google) and type in “web design” and the results will show hundreds and thousands of website development providers. The web design industry is very competitive, so how do you find a web design company which not only offers good design but also provides a website which has a the ability to achieve good ranking on search engines?

Listed below are some important website design tips:

Meta Tag Data – There are three types of meta tag data:

Title Tag – The title tag is important for website design search engine optimisation. The title tag is used to form a part of a search engine result. It is important to keep your title tag short but also try to list the most common keywords in your web page title tag. Each web page on your website can contain a different title tag.

Keyword Tag – The keyword tag contains words or phrases that potential visitors will use in search engines to find your business website. The main text on your website should also contain these keywords. Each page on your website should focus on a specific keyword and the text information on this page should reflect against this chosen keyword.

Description Tag – The description tag is normally placed under your title tag and should contain a short description about your business. This is an opportunity for you to sell your products and services to your potential clients. Search engines use the description tag to form a basic description of your business in search results. It is advisable to keep your description tag short and straight to the point. Get your message about your business within the first two lines of description text.

Some other useful tips:

Keep your website up to date. Old information contained on your website is OK but new information is always more informative. A good idea to is build an archive system so you can keep old information but also provide your visitors with up to date information.

Do not write an essay about your business. Try to get your text information concise and informative. Split your information in to pages if you need to have a lot of text information on your website about your business.

Make sure your website is visually appealing. In most cases what you like in terms of design and not be the same for your client base. Get you designer to create an example home page as a graphic file and have the file sent to via email. Send this file to at least 20 – 30 other people, some related to your business and people outside of your business and get some feedback. Based on the feedback you will be in a better position to direct your designer / developer.

Change the images on your website at least once a every three months. If you use images on your website try to update them with new images every three months. People who visit your website often will see that you are keeping your website up to date. Use the alt tag to add a text description of the image, the is an opportunity to add more keywords to the main body of your website.

When Your Website Needs A Rebuild – Find Out Here

August 17th, 2018

If you are running a website and think it of as a profitable channel to multiply your earnings, then make sure it is up-to-date, overhauled and go by customers’ expectations. As of fact, it is your business’s representation in the online sphere and nothing is constant. Customers’ perceptions, their expectations or needs. Even, various aspects of web development also change. Like new trends in the designing, enhanced SEO tools, transforming online marketing and so forth. So, what’s the best way to keep your website in line with the latest improvements of the web world? Read the signs that suggest your website is lagging back and you need to go for a major revamping. Here are the signs you should take hints from.

#1 Visit numbers are falling day by day not occasionally

Your visitors are falling gradually despite targeting with definitive keywords and SEO tactics. If it is about a single page or for a certain time period, then might some slight changes in the keywords targeting can cover up the loss. But, if you observe the falling trend for over 6 months, then talk to your developer and brainstorm ideas for a newer outlook.

#2 Your website has reports of not performing on mobile handsets

By far, mobiles have become an inseparable part of our lives. So much that we use mobiles for using internet and availing services. Clearly, desktops, PCs, and laptops are getting replaced. So, if you find out from your user groups that they cannot access your site properly on mobile handsets, go for redesigning. This time with mobile responsiveness. You might see the number of visitors going up by double.

#3 Your website still uses Flash animation

If your website still flaunts a banner built with Flash, it’s time you consider replacing it. Flash animation, which was once a prerequisite tool for web designing is now obsolete. With consistent disruption in web technology, now flashy banner, flying texts, and all such intuitive things can be created using HTML format only.

#4 Your website lacks crucial elements like a blog

Your website is a crucial source for your business to get exposure and all attention from the target markets. So, if it doesn’t have a section for blog or news where customers can actively engage and absorb information, you need to consider one immediately. Similarly, CTA or Call-to-Action buttons are the gateway for customers and gives you more business. So, if your website is devoid of them, consider placing them while redesigning.

#5 Bounce rate is getting higher because of load speed

Not only your website is experiencing falling number of visits, but also higher bounce rates. When analytics on the traffic reveal people leaving your site in 4-5 seconds, it’s definitely because your site appears too slowly. So, one of the chief reasons you should go for redesigning is its load speed.

Remember, your website is a virtual door for your customers to get your services. So, no matter how posh it looks or how good it was being built once, it is not going last for long. You need to read the signs and go for strategies to rebuilt it. Also, who likes to see the same thing again and again. You always need to spark some new elements to give it a refreshing look.

Setting Up A Business Web Site That Works

August 16th, 2018

Many businesses, both large and small, are disappointed with the results from their web site.

The reason is often a failure to:

– Understand what they should be trying to do, and

– Invest the time and the effort needed to make the site successful.

Yet it doesn’t have to be complicated and black magic is not required – just the basic business sense that most successful owners and managers already have in abundance.

So what are the key things you need to do?

Step 1: Before You Start

You need to decide why you want a web site and what you really want to achieve.

Your business objectives might well include:

– To attract enquiries or sales from new and existing customers

– To provide a better service to customers

– To reduce sales costs and improve internal efficiency

– To provide more information about your business and products to potential suppliers, creditors, press and customers

Tip: Try putting target figures on your objectives – it helps you be much more focussed and more likely to achieve what you want

Step 2: Plan Your Approach

For each of your objectives, you need to decide:

– Who your target audience is

– What you are trying to get them to do

– What your site needs to attract and sell to them initially and to get them to come back again.

Tip: Content really is King here – and can take longer to develop than the rest of the site!

– What service you need on or off-line to back up your ‘promise’ to your visitors

– How you are going to promote your site and contents

The answers will depend on your product, type of business, target audience etc. They may well affect your site content so you need to pin them down before you develop the site, not after.

Step 3: Creating Your Web Site

You can:

– Do your own web site design

This keeps the cost down. The bad news is that, unless you are very good and prepared to put a lot of effort into it, you won’t produce a site that will do you and your business justice – nor achieve your business objectives.

– Use a standard template web design

You can obtain a professional looking site inexpensively by using standard template page designs. This may work well enough for you in the short term but don’t expect it to stand out much from the increasing competition or to grow with you as your ideas change and you want to be more ambitious.

– Have professional web development

You should expect to get bespoke website development reflecting your individual needs and unique business ‘character’. Your site should be able to grow and change as your experience and ambitions develop. For a small amount extra you can probably get a content management system so you can change and keep the site content up to date yourselves

– Optimise your site for the search engines. If you need the engines to work for you and you don’t know much about them, choose a designer who does – or use an specialist search engine marketer to work with your designer – it will probably save you time and money in the long run

TIP: It is better to prioritise your time and money over the key areas of content, design and marketing rather than blowing everything on design. A small site that really works for you is better than a large, expensive looking site that doesn’t.

Step 4: After Your Site Is Developed

You need to:

– Have it hosted reliably to provide 24 x 7 day service

– Integrate the site into your service and back office operation. This will improve your customer service and cost efficiency too

– Keep the site fresh for your visitors so they find it worthwhile coming back.

– Promote it as a standard part of your business to ensure people actually visit it.

Tip: Many businesses think publishing their web site is the end of the process and they can move onto other ‘more important’ tasks. Successful site managers know publishing is just the beginning…

Good Luck!