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Find Web Developers

Web Design – Skip Intro

August 24th, 2018

There are two words that I come across on the web that tend to draw the same response as a telemarketer or spam. These two words tend to be a distraction to me on a very personal level and often feel like I am wasting my time.

Skip Intro

This little notice shows up on sites that include flash and video elements when you access their opening page.

Perhaps I shouldn’t find this problematic. There are lots of wonderfully produced sites that include a dynamic opening that is both memorable and tastefully done. However, just like spam messages in my inbox, there are an equal number of these opening screens that are distracting and do nothing to endear me to these online businesses.

I suppose I am simply one among the many who simply want to get to the business of doing business without the formality of an over the top opening page.

On a positive note, these types of opening pages can be very well done and provide a meaningful welcome and introduction to a company. The problem tends to be that many consumers often feel as if they are play flash roulette. They know it’s coming, but they have no idea if it will be worth their time, and they generally suspect it is not. Too often they are not disappointed.

When this mentality if prevalent the back button is often the most desired option in dealing with the longing to save time and patience.

Really this scenario is sad. After all, a business has spent time and money in web design options and the end result may not be as appreciated as they would like. In fact, this design element could potentially result in fewer conversions from visitor to customer.

It could be that a web developer is pitching the idea of an elaborate flash design for your opening page. A better idea may be to develop any elaborate pages after your primary design is complete.

When it comes to web design you can develop your own site using site builder software at a fraction of a web developers fee. This option allows you to get a feel for what works and what doesn’t. Then if you want to add frills you can revisit the topic. You ultimately save money in the short term, may find a better conversion rate in the long term, and no one will need to skip the intro.

Sometimes a straightforward approach is a powerful sales tool.

Twelve Issues To Resolve When Selecting Your Web Publishing Program

August 23rd, 2018

Many of us have a dream of setting up a web site, whether for commercial purposes, or just because we want one. We lack the skills to do so or we are intimidated by the whole process.

It seems some of us come “hard wired” with an intimate understanding of computers, programs, even programming, and these folks can make the move to web site concept, development and building effortlessly.

The rest of us – and that includes this author – we are not as computer friendly. We think bytes are something you do when you eat J. We have to rely on information that we have located on this topic by reading books (horrors!!) or have found web sites and tried to learn about building our own web site on the internet.

This takes a lot of time. This is time that I’ve already invested. Here are some of the things that I’ve determined are important to help make your search for the best web site facilitating software faster and more rewarding.

How inclusive is the software? If you just want a web site, and really don’t know where you’ll go with it, or even if you have a predetermined destination in mind and visions of making money from your site, you will want an all-inclusive software program. That is one that will allow you to contribute to the web site only that which you are comfortable with doing. For must of us, that will be sharing information on an expertise that we’ve developed either in the work place, or through pursuit of a hobby. Your contribution might be as simple as writing all about your topic and the various subjects pertaining to it.

Will it help you write? A good program must provide guidance and help for those of us that don’t write particularly well, to assist us in presenting our information in a form that is pleasant for a visitor to read.

What tools? Your select web-development software must have tools. Tools to enable a rank novice to combine available elements from the software in such a way that results in a visually pleasing home page for the visitor to your new site. In other words, the software must include step-by-step instructions, in simple terms, about how to use the available content in the program to build a home page, and all subsequent pages that you would be proud to show the world.

What topics do I write on? An ideal web publishing program will “scan” the web for you, and tell you what words that people are using to find information on your topic. You, in turn, will write pages about that topic, making it easier for information searchers to find your site.

How do I link? Linking from your home page to all other pages, whether on yours or to other sites, must be simple and effortless. Navigation throughout the site must be handled by the software, and as your site becomes a bit more complex, a “broken link” reporting system to let the author know they’ve omitted or mistyped a connection is important.

Who’s visiting my site? The software should provide almost real time reporting to you about how many visitors visit your site daily and differentiate between those that are unique, and those that have already been on your site that day. This is important information to provide you to prove that you are writing subjects that are on the right track, and also, when and if you decide to monetize your site, knowing how many visitors you get is also important to that process.

Do I need to understand html? The program must render html invisible to those that don’t want to use it and make using it for those that wish to seamless. I can tell you that in time you will be visiting the world of html effortlessly and painlessly, since you will learn some of it through osmosis, whether you wish to or not.

How will you support me? What will your program do for you when you’ve got a problem? Ideally, a support system that will bring you an answer to your questions within a reasonable length of time is critical. Regardless of how well written a program it is, the folks that put it together are already so far advanced down the path of program creating and using that I think it’s extremely hard for them to realize what it’s like for someone that knows nothing about the web. Therefore, their explanations of issues in the software may still be beyond the capabilities of most. I’ve still got my program’s support address on my internet “speed dial”!

What about newsletters? Tools must be available in your software to allow you to publish newsletters, collect “sign-ups” for that newsletter, and provide forms into which visitors can enter questions for sending to you whenever they wish.

How about RSS? Even if you don’t know what RSS (Real Simple Syndication) is, the software program must allow you to take advantage of this information distribution system, easily and effortlessly.

Pop-Ups? And whether we hate ’em or love ’em, pop-ups (windows that open on top of or under the already opened page) are here to stay. If there’s a legitimate reason for having information pop-up, the system must make it easy to do so.

Monetize me, baby! How will you, should you choose to, make money from your web site? The software must lead you down the freeway to finances, to allow you to use the skills you have to generate financial return. How will this particular software allow you to do this?

As you while your way down the computer path to internet stardom with your new web site, there will be many more questions. For me, it seemed sensible to select one program that provides everything I can think of right now – and then offer so much more – than it is to try to integrate the requirements of building my site from a number of different software programs. One program that “does-it-all”, provided it actually did everything necessary, had to be less expensive than purchasing many packages, and this has turned out to be the case.

Web publishing is fun, and can be rewarding. Good luck in the development of your site.

Web Design – Scannability

August 22nd, 2018

Would it interest you to know that most web users don’t come to your site to appreciate the attractiveness of the design? That’s not to say that an attractive web design isn’t important. However, the majority of site visitation happens because the consumer was motivated to look at your site to see if you could give them a reason to purchase from your ecommerce business.

The web is based on small resolution sizes. The words read online aren’t even as clear as newsprint. The pictures are often low resolution and a computer screen can tax the best of vision.

Practical Application

One of the most cost effective applications this information can produce is that you may not need a website filled with all the toys such as Java Script or Flash design. These tools add spice to your website, but can often detract or even annoy visitors who are simply looking for information they expect to find on your website.

A well ordered website can reap incredible rewards for ecommerce business. Effective bullet points, keywords or phrases accented in bold type and an easy to navigate page may have a greater impact on your ecommerce web design than anything.

What this may also mean is that the web design options you can chose from may expand.

Self-Directed Design

You see, if you know what will help make your site better you can self-direct the development of the site through template rich designs that allow you total control over the text in an easy to use environment that does not require the use of complicated code or extended training seminars to use.

Obviously many web design experts would rather have you seek an alternative using their personalized service, but in the end you have a stronger interest in the success of your website than a hired web developer. If you can utilize the tools available to make your site user friendly and highly scannable you will likely find you can achieve your own success in web design.

Writing for the Web

Content writing for web pages is not the same as writing for any other type of content. Thoughts must be compact and content must be scannable. This means when you write for the web you must help your reader find the subject they are most interested in using a sub-heading or indexing system that allows a quick scan to determine if your web page contains the information they need.

Even if your website does not contain the exact information your visitor wants they may be pleased to know it didn’t require extended reading to make that determination. In turn the visitor may venture to other pages of online content to determine if you have the information they need elsewhere on your site.